Zoho One rebuild for a building-products retailer

An Australian building-products retailer with two brands

An online shop that can't oversell stock, a checkout that turns bulky orders into freight quotes, trade accounts that verify themselves, and a lead pipeline that works on a phone.

The problem

The business had run Zoho CRM, Inventory and Books for eight years with almost no automation. It was launching a new product line, expanding delivery along the east coast, and needed an online shop that agreed with its stock.

The work began with a paid design task and a 218-hour, four-phase plan. With the client in Brisbane, I worked through the UK day and sent a written summary each evening for them to review the next morning.

4
phases planned and delivered
22
Deluge functions for the lead pipeline
100
checks passed in the sandbox before go-live

What I built

  • A Zoho Commerce shop with Zoho Inventory as the single source of stock, so overselling is impossible
  • A checkout that sends any order with bulky items to a freight quote, which becomes an order and invoice once the customer accepts
  • Trade account applications checked automatically against the Australian Business Register, with doubtful cases sent for review
  • Eight years of data split into two brands, with around 220 SKUs rationalised under one naming scheme
  • A 10-stage lead pipeline that fits how the team already worked, with each step needing three fields at most on a phone
  • Order handling that is safe to retry, plus a nightly check that Inventory, Commerce and Books agree

Went live with a cutover runsheet and a 48-hour rollback plan, then handed over a build specification and a mobile guide for the sales team.

Tools: Zoho One, CRM, Inventory, Books, Commerce, Forms, Campaigns, Deluge, Blueprints, .NET 8, SQLite

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